What is cross network in google analytics?

Cross-network tracking in Google Analytics allows you to track user interactions across multiple networks, such as website, app, and offline channels. This feature enables you to analyze user behavior and engagement across all touchpoints, providing a more comprehensive view of your marketing efforts.

By setting up cross-network tracking, you can track user interactions from different sources and platforms, including social media, email campaigns, online ads, and offline channels. This can help you understand how users are interacting with your brand across different channels and how these interactions contribute to conversions and revenue.

With cross-network tracking, you can attribute conversions to specific channels and campaigns, allowing you to optimize your marketing strategies and allocate resources effectively. By analyzing cross-network data, you can identify the most effective channels and campaigns for driving conversions and improve the overall performance of your marketing efforts.